As a social enterprise, Bicycle Links tries to go beyond the usual bike shop activities. We want to include and involve members of the community – that’s residents and businesses in our street, local cyclists, interested Norfolk people, council officers who are promoting cycling, organisations working to reduce inequality and improve health and wellbeing.. it’s a long list.

Our core activity of running the shop keeps the doors open and the lights on. Beyond that, the possibilities are limitless.


In 2018 we launched a crowdfunding campaign to provide secondhand bikes to refugees and asylum seekers in Norwich. Working with our partner organisations New Routes, English+, Norwich International Youth Project and NCC’s People from Abroad Team, it became the 'Welcome Wheels' project.

Norfolk County Council have continued to fund Welcome Wheels via their PushingAhead programme. To date we have issued over 200 bikes.

If you work with someone who is eligible for Welcome Wheels and needs a bicycle please get in touch with one of the organisations above to request a referral.

Demand has been high and we are trying to eke out the funding so that we can provide as many bike ‘packages’ as possible. Further donations of suitable bikes (mountain or hybrid bikes in fair condition, particularly smaller sizes) are still welcome for this project.


Bicycle Links is Norwich partner for the County Council’s Cycle Loan Scheme. Under the scheme anyone in Norwich or Great Yarmouth can borrow a well-equipped hybrid bike for four weeks – completely free. The scheme is ideal for anyone who is thinking of using a bike on a regular basis, but doesn’t want to buy one until they have tried it out for a while.

We have good quality Raleigh Pioneer bicycles available in all sizes, and also provide a lock, lights and a helmet, with child seats and panniers optional if you need them. All we ask is that you leave a refundable £10 deposit with us, and complete a questionnaire at the end of the loan.

NEW! Electric bikes

We’ve added electric Gazelle ‘Orange’ bikes to the Loan Scheme fleet. The e-bikes can be borrowed for ten days, and require a £50 deposit – otherwise the system is just the same as for non-electric bikes.

How do I join the scheme?
If you are interested in booking a Loan Scheme bike you will need to register first on Norfolk County Council’s website:


Greater Anglia Trains are sponsoring our new 'Cyclelink' project. Anyone who needs a refurbished bicycle to get to a job, or start on the path to employment, and who is not able to afford one, is eligible for a £75 discount voucher together with a new helmet, lock and lights.

Beneficiaries of the scheme are referred via a number of Norwich-based support agencies, including JobcentrePlus, The Feed, YMCA, Clarion Housing and others. Other organisations are welcome to get in touch and ask about gaining access to Cyclelink Discount Vouchers.