As a social enterprise, Bicycle Links tries to go beyond the usual bike shop activities. We want to include and involve members of the community – that’s residents and businesses in our street, local cyclists, interested Norfolk people, council officers who are promoting cycling, organisations working to reduce inequality and improve health and wellbeing.. it’s a long list.

Our core activity of running the shop keeps the doors open and the lights on. Beyond that, the possibilities are limitless.


Greater Anglia Trains are sponsoring our 'Cyclelink' project. Anyone who needs a refurbished bicycle to get to a job, or start on the path to employment, and who is not able to afford one, is eligible for a £75 discount voucher together with a new helmet, lock and lights.

Beneficiaries of the scheme are referred via a number of Norwich-based support agencies, including JobcentrePlus, The Feed, YMCA, Clarion Housing and others. Other organisations are welcome to get in touch and ask about gaining access to Cyclelink Discount Vouchers.


Bicycle Links is a partner for Norfolk County Council’s Cycle Loan Scheme. Under the scheme anyone in Greater Norwich can borrow a well-equipped hybrid or e-bike bike  completely free. The scheme is ideal for anyone who is thinking of using a bike on a regular basis, and wants to try it out for a while. You can choose from:

Hybrid pedal bikes - loan for 4 weeks - £50 deposit

Electric bikes - loan for ten days - £100 deposit

Helmets, locks, lights, child seats and panniers are all included as required.

How do I join the scheme?  Register your interest first at:


In 2018 we launched a crowdfunding campaign to provide secondhand bikes to refugees and asylum seekers in Norwich. Working with our partner organisations New Routes, English+, Norwich International Youth Project and NCC’s People from Abroad Team, it became the 'Welcome Wheels' project.

Norfolk County Council have continued to fund Welcome Wheels via their PushingAhead programme. To date we have issued over 200 bikes.

If you work with someone who is eligible for Welcome Wheels and needs a bicycle please get in touch with one of the organisations above to request a referral.

Demand has been high and we are trying to eke out the funding so that we can provide as many bike ‘packages’ as possible. Further donations of suitable bikes (mountain or hybrid bikes in fair condition, particularly smaller sizes) are still welcome for this project.